Too many small to mid-size businesses leave much-needed public relations on the back burner. They are tied to the many tasks requiring their attention, and they don’t have the time or the know-how to take advantage of the wealth of media publicity available to them. Most don’t have the budget and the energy it takes to maintain an in-house staff to handle promotional writing tasks. Companies can meet these needs by out-sourcing their PR, copywriting, as well as their corporate and customer communications. In addition to saving money on payroll and benefits, outsourcing creative services can bring in fresh, new ideas.