Frequently Asked Questions
Q: I advertise in some local publications and some online sites. Why do I need PR?
A: There’s a big difference between advertising and public relations. When you advertise, you pay a publication or site to include your content. It’s a given that your ad will appear, but the big question is, “Who is going to read it?” Who, indeed! Do you read most of the ads that you find in your favorite publications, or do you skip over most of them? Did you say skip? So does mostly everyone else. Public relations is different. Instead of paying for advertising, we put your brand out to the buying public through news and feature stories in newspapers, magazines, and online news and industry sites. There are thousands of media outlets just looking for a story like yours. Public relations puts you out there.
Q: Does PR improve my sales?
A: The main purpose of a PR campaign is brand recognition and exposure to your customer base. Does this drive sales? It does over the long haul. The more your company’s positive image is out there for all to see, the more likely you are to attract new business.
Q: If we begin a PR campaign, how soon will I see media coverage?
A: Results vary due to a variety of factors, such as market awareness, timing, trends, and more. Generally, you’ll see coverage almost immediately from online news and information sources. This drives up visits to your website, and the resulting links can improve your visibility on major search engine sites. Print and broadcast can take a bit longer. PR campaigns should not be expected to be overnight endeavors. Plan at least six months for a PR campaign to be effective.
Do you have more questions? Please feel free to contact Hank Eder at 828-689-5787.